DOGUP llc is a canine training company in Las Vegas Nevada. Main points of interest was to create an icon that is noticeable and rememberable.

While process sketching and researching competitive companies, I was able to create a mark that simply displayed a dog’s attentiveness and oneness with that attention. Angle of the dog’s head was considered as well as the opening of the circular halo. A typeface with curves and slight tail was chosen as it encompassed the feeling of an energetic canine as well as being complimentary to the sharp, san–serif, DOGUP type choice.