Yu–Mei’s Uptown China
Graphic Design | Brand Director
Yu–Mei’s Uptown China is a restaurant in Seattle Washington. It has been around for over 30 years. I was asked to recreate the tabletop drink menu when quickly realized there was no consistency with–in the restaurant’s brand. I brought life back into Uptown China’s brand. Inside and out.
POINTS OF CONSIDERATION
COMPETITIVE ANALYSIS
DEMOGRAPHIC
APPLICATIONS OF LOGO
RELAVENT COLORS
MENU REDABILITY
BRAND COHESION
COMPLIMENTARY TYPOGRAPHY
PORTRAYED EMOTION
New Paint and Canopy
Custom Check presenter build
Font Revisions
Business Cards
Hand Screen Printed Chopsticks
Designed Open Neon
Ginger Cosmo
Design and Print
Illustrations
Illustrations
Illustrations
